Loom is the default name people reach for when they need to record their screen. But if your goal is a polished product demo rather than an async team message, the better fit might be different. Here is an honest, up-to-date comparison of Zoomr and Loom so you can pick the right tool.
Choose Zoomr if you want demo videos that look produced: live zoom while you record, draw and annotate on screen, and a genuinely free, unlimited tier. Best for indie hackers, Product Hunt launches, and founders shipping in public.
Choose Loom if your priority is async team communication: recording a quick walkthrough, sending a link, and tracking who watched. Loom shines as a workplace messaging layer, not a demo polish tool.
| Feature | Zoomr | Loom |
|---|---|---|
| Live zoom while recording | Yes (right-click any area) | No |
| Draw / annotate live | Yes | No |
| Runs in | Chrome extension | Browser + desktop app |
| Free tier | Unlimited recordings, no time limit | 25 videos, 5 min cap |
| Free tier export | MP4, WebM (PNG/GIF on Pro) | Link sharing (limited) |
| Built-in video editor | Yes | Basic trim |
| Viewer analytics | No | Yes |
| Team video library | No | Yes |
| Pro plan | $19.99 lifetime ($9.99 PH launch) | ~$12.50–$20/user/mo |
| Best for | Polished demos, build-in-public | Async team messaging |
Zoomr is purpose-built for demo videos. The differentiator is live zoom: while recording, right-click any part of the screen and Zoomr zooms in smoothly in real time, so viewers always see what matters. No keyframing zoom in a video editor afterward. The free tier is genuinely unlimited (full recording, zoom, draw, screenshot zoom, MP4 export, built-in editor, no time cap). Pro is a one-time $19.99 lifetime license (currently $9.99 for the Product Hunt launch) that removes the small watermark and adds custom branding, cloud sharing, and all themes.
Loom is excellent for async communication inside a company. The recording and link-sharing UX is fast, it works across browsers, and viewer analytics tell you who watched. The tradeoffs for demo work: there is no live zoom, the free tier caps you at 25 videos and 5 minutes each, and the heavier features sit behind per-seat business plans. If video is a core team comms channel rather than a polish task, Loom is the more mature platform.
Yes. Zoomr has a genuinely free, unlimited tier covering recording, live zoom, drawing, screenshot zoom, MP4 export, and a built-in editor with no time limit. It focuses on producing polished demo videos rather than Loom's team video library.
No. Loom does not offer live zoom while recording. To emphasize a UI element in Loom you would zoom your operating system before recording or edit afterward. Zoomr zooms in real time as you record by right-clicking the area you want to highlight.
Zoomr is free with an unlimited tier, and Pro is a one-time $19.99 lifetime purchase (currently $9.99 for the Product Hunt launch) for no watermark, custom branding, and cloud sharing. Loom's free tier is capped at 25 videos and 5 minutes each, with paid Business plans typically running between $12.50 and $20 per user per month at the time of writing.
Zoomr, for most solo founders. Live zoom and on-screen drawing make a 30 to 60 second demo look produced without any editing, and the free tier has no time limit. Loom is better when you need a searchable team library and viewer tracking rather than polish.
Not yet. Zoomr is a Chrome extension, so it runs on any operating system that runs Chrome but not in Firefox or Safari. Loom offers both browser and desktop apps across more platforms.
Record, zoom live, draw, export. No account required to start.
Add Zoomr to Chrome — Free