- Hook (3 s):
text callout with the benefit ("Invoices in one click").
- Show it (20–40 s):
the feature in action at 60 fps, Smart Edit (Punchy), zooms on the key click.
- Close (5 s):
"Available today", plus your logo (Pro).
- Add music
at low volume (Pro) and captions (Pro).
- Export:
Landscape for the site, 9:16 for Shorts/Reels/TikTok, Square for LinkedIn, GIF for the changelog.
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How-to
How to make a feature announcement video
Feature announcements need to be short, visual and sized for every channel. Record once, export several versions.